Dan Wyatt has incorporated what he calls “a spirit of Disneyland” into the famous soda shop in Uptown Village, formally known as Moxies. / Photo by Anni Becker

Dan Wyatt, 36, has a bang-up vision for Pop Culture, his “full service entertainment business” disguised as a restaurant. The film school graduate sees the big picture as a place for young people to hang out, munch a gourmet hot dog, knock back a soda and be immersed in multimedia pop culture.

He bought the establishment — formally known as Moxie’s — almost a year ago and quickly transformed it into a social and media Mecca for geeks and rockers. Young at heart, feeling like a kid in his early twenties, he’s got his pulse on the culture, creating a place with a unique vibe.

Sure, the business serves up a mean hot dog — Nathan’s out of New York made any style you like from Coney Island to Chicago with a Texas chili dog in between — and has about 300 different sodas, but it’s more than that. Comedy shows, concerts of all types, open mic nights, movies and more make Pop Culture, well, poppin’.

“I’m a big geek,” said Wyatt. “I’ve never grown up.”

He said he relates best to carefree kids; Walt Disney and Willy Wonka are his mentors. He has a vision for “a cacophony of pop culture” where the venue is slammed with multiple screens playing movies, trailers, YouTube videos, games, comics, music, TV shows and more.

Pop Culture is meant to be a place for everyone and Wyatt said he wants it to be fun and accessible.

“Loitering is definitely allowed,” he added. Even though his vision has yet to be fully realized, the place already has a 12-foot video screen, concert lighting and a 7.1 surround sound system with concerts at least two nights a week every week.

Electronic dance music nights, hard core punk, rock, country, blue grass, Christian rock, blues and blues rock bands have all graced the stage. He said he’s had just about everything except jazz — which he’d love to host.

“I like the idea of youth culture — a pop culture ... post modern ... an amalgamation of multimedia,” said the Disneyphile. “I haven’t figured out how to say this, but there’s a spirit of Disneyland here.”

Pop Culture serves up fun along with Frito pies, hot dogs, ice cream floats (in any beverage they have in stock), snack foods and little handheld pot pies known as Stone Pie Joes. Plus they have the west coast’s largest collection of sodas and free high-speed (15-23 megabytes per second) WiFi.

You can find Pop Culture at 1929 Main St., or on MySpace at http://www.myspace.com/drinkpopculture or follow them on Twitter (drinkpopculture) to find out who’s playing when. The venue has concerts booked through June.

Pop Culture is currently open daily except for Sundays from 11:30 a.m. to 6 p.m. on Mon. and Wed., 7 p.m. on Tue. (Arts for Humanities from 5:30 to 7 p.m.), 9 p.m. on Thur. (Blue Grass Jams), and 11 p.m. Fri. and Sat. (concerts). The venue is also available for private parties. Call 750-1784 for information.

Greg Zschomler is a contributing writer to The Voice.